Wednesday, December 19, 2012

Ipana Toothpaste Commercial (1957)


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2 comments:

Sarah said...

The Ipana toothpaste commercial is truly a classic. Who can resist that song? I wonder what ever happened to this toothpaste. The commercial was in the movie "Grease," and definitely was a memory of the era.

9:27 PM
Truthdefendsme said...

Ipana Flush, a revolutionary toothpaste in an equally revolutionary container, was an early casualty of one of the earlier campaigns for public health based on misguided animal testing. Apparently, in incredible concentrations, hexachlorophene--an active ingredient in Ipana toothpaste--engendered malignant tumors in laboratory animals. Needless to say, the lab technicians were not brushing the animals' teeth with Ipana. They were painting their backs with pure hexachlorophene.

pHIsoHex, a forerunner of pHisoDerm containing the germicide hexachlorophene, was similarly a casualty of this campaign. As it turns out, in normal concentrations (e.g., in those used in personal care products), hexachlorophene is no more a carcinogen than is dark chocolate. Similar charges have been brought--and have since been similarly dismissed--against the artificial sweetener, Saccharine.

7:59 AM

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