An Abridged History of MotorTrend
The Short Story of "The Magazine for a Motoring World," 1949–Present As Los Angeles sparkled under cloudless skies that summer of 1949, Robert E. "Pete" Petersen pondered a problem. Hot Rod, the magazine the 22-year-old former Hollywood PR man had founded 18 months earlier with nothing more than a $400 loan—and a hunch that Southern California's fizzing love affair with the automobile might be the start of something big—was now selling 85,000 copies a month, and the circulation numbers looked as
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